MUSLIMPRENEUR : Jurnal Ekonomi dan Kajian Keislaman

PENGARUH INOVASI PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAKANAN DAN MINUMAN DI NTB MALL

Asep Kurniawan — 2023-01-02

Penelitian ini bertujuan untuk mengetahui pengaruh inovasi produk, harga dan promosi terhadap keputusan pembelian produk makanan dan minuman di NTB Mall. Populasi dalam penelitian ini adalah konsumen di NTB Mall. Sampel ditentukan dengan teknik random sampling, dengan responden sebanyak 110 orang. Teknik pengumpulan data yang digunakan adalah kuisioner. Teknik analisis dalam penelitian ini adalah, analisis regresi berganda dengan menggunakan program SPSS for windows. Hasil penelitian menunjukkan bahwa ada pengaruh inovasi produk, harga, dan promosi secara simultan terhadap keputusan pembelian produk makanan dan minuman di NTB Mall. Berdasarkan hasil uji parsial dapat dilihat bahwa inovasi produk, harga, dan promosi berpengaruh secara positif dan signifikan terhadap keputusan pembelian. Sehingga dapat disimpulkan bahwa semakin meningkatnya inovasi produk, harga dan promosi maka keputusan pembelian produk semakin tinggi.

PERSEPSI WISATAWAN TENTANG KUALITAS KENYAMANAN (Studi Kasus di Kawasan Mandalika)

Sahirul Alim — 2023-01-02

Kawasan Mandalika memiliki magnet dan menjadi destinasi wisata yang mampu menghipnotis pengunjung karena panorama alamnya yang tidak kalah dan bisa disejajarkan dengan destinasi wisata yang ada di Nusantara. Suksesnya gelaran internasional Word SuperBike dan Grand Prix Motor GP tahun 2021 silam seakan menjadi momentum untuk membuat kawasan ini mendunia dan melegenda seperti Putri Mandalika.

Persepsi merupakan proses internal yang diakui individu dalam menyeleksi, dan mengatur stimuli yang datang dari luar, ditangkap oleh indera secara spontan. Pikiran dan perasaan akan memberi makna atas stimuli tersebut. Dalam penelitian ini persepsi wisatawan diperoleh dengan melakukan penelitian secara deskriptif tentang kualitas kenyamanan dengan menggunakan beberapa indikator: kualitas kenyamanan yaitu : a. informasi; b. penerimaan pesanan; c. keramahan; d. penagihan; e. pengamanan.

Berdasarkan peneltian, diperoleh data bahwa sebagian besar wisatawan (di atas 60%) dengan menggunakan indikator-indikator di atas menyatakan kualitas kenyamanan di kawasan Mandalika sudah bagus. Persepsi wisatawan tentang kemudahan mengakses informasi kawasan serta barang dan jasa yang akan digunakan. Demikian juga tentang ketersediaan sarana dan fasilitas pendukung yang dibutuhkan , wisatawan menyatakan puas. Dan yang tidak kalah pentingnya adalah keamanan yang dirasakan oleh wisatawan. Mereka memberi kesan bahwa kawasan wisata Mandalika adalah tempat yang aman untuk berwisata,

HUBUNGAN KAUSALITAS ZAKAT DAN PEMBIAYAAN TERHADAP PERTUMBUHAN EKONOMI

sandi mulyadi — 2023-01-02

This study aims to describe the causal relationship between zakat, financing and economic growth in Indonesia during this pandemic, the variables used are zakat, financing and economic growth. The research method uses quantitative methods by analyzing secondary data which is processed using Eviews 10 with the Granger causality tests method and using monthly time series data from 2011-2021. The results of the data processing show that economic growth has a one-way relationship with zakat and financing, namely economic growth has an influence on zakat and financing and financing has a one-way relationship with zakat, namely financing has an influence on zakat.

Pengelolaan Wakaf Uang untuk Pertanian (Studi Kasus Pada Global Wakaf Cabang Yogyakarta)

nurfazillah milawati — 2023-01-02

With a very high flexibility, money waqf can be used as a source of funding to be invested or allocated to various types of programs for economic improvement of the public. One of the potential investment of money waqf is for the agricultural sector. In this case study, Global Waqf-ACT manages waqf funds into three divisions. The first division is fundraising which collects fund to be invested into productive business for agriculture to improve Indonesia's food security. Development of waqf funds was then carried out by LPM in order to increase the productivity of agricultural land by providing superior seeds, providing pest drugs, providing irrigation facilities and stabilizing the selling price of farmers' grain so as to improve the welfare of farmers in Jipang Village, Cepu District, Blora District, Central Java. Distribution of waqf in the form of distribution of rice for sale of Sodaqo Retail is based on buying and selling transactions with a certain amount, which is then distributed to the beneficiaries and for humanitarian aid in areas or countries suffering from disasters. To increase the amount of money waqf for agriculture for better agricultural productivity and prosperity of farmers in Jipang Village, Cepu District, Blora Regency, Central Java, the Global Waqf –ACT established a business capital loan program for farmers with a voluntary loan system.

Keywords: Management, Money Waqf, Agriculture, Global Waqf

PENINGKATAN EKONOMI BERBASIS PESANTREN: Studi Kasus Pondok Pesantren Darul Abidin Nahdlatul Wathan Lombok Timur

LALU HAQQULYAKIN MULYAWAN — 2023-01-02

This article discusses Islamic Boarding School-Based Economic Development. The researcher took the research object at Darul Abidin Nahdlatul Wathan Islamic Boarding School, East Lombok. The main problem studied is how to use it in realizing an increase in the pesantren economy. The methodology that the writer uses is qualitative by making the results of interviews and observations as the primary sources in this study. While secondary sources come from books, journals and several other scientific articles related to the object of research. After going through several of these processes, the authors found that (1) Developing potential, especially in the economic field, is a form of economic concept in the utilization of local resources to create Islamic boarding schools' economic resilience. (2) Cultivation of biofloc catfish as an effort to improve the pesantren's economy can already be seen from the development of pesantren's finances and all funding for each activity.

AKUNTABILITAS PENGELOLAAN KEUANGAN MASJID MELALUI PENDEKATAN FENOMENOLOGI (STUDI EMPIRIS DI MASJID AGUNG SIDIKALANG)

Wahyu Ansahrizal — 2023-01-02

This study aims to show the importance of accountability in financial reporting at the Great Mosque of Sidikalang. This study uses a qualitative descriptive method with a phenomenological approach. There is a phenomenological approach available to learn more about the activities and finances contained in the Great Mosque of Sidikalang. The results of this study indicate that accountability in managing finances at the Great Mosque of Sidikalang is structured by upholding the values of trust, sincerity, responsibility, and cooperation to be accountable to Allah SWT and the Ummah. The financial reports at the Great Mosque of Sidikalang are not in accordance with PSAK No. 45 and only present simple reports, namely expenses and expenses. Therefore, researchers construct mosque financial reports that are in accordance with PSAK No. 45 of the obtained data.